Game Thinking and innovation management

Game thinking is an innovative approach to product management and innovation management that helps to develop new products faster and more effectively.

Game Thinking and innovation management

Game thinking is an innovative approach to product management and innovation management that helps to develop new products faster and more effectively.

Game Thinking is the art and science of engaging customers on a compelling path to mastery” — Amy Jo Kim

Game Thinking is a method that intelligently articulates the best tools of different approaches, such as System Thinking, Agile, Lean UX, and Design Thinking. Product managers can benefit from a single coherent and essential process that accelerates the transition from idea to product.

Also, Game Thinking integrates the dynamics of motivation typical of Game design into the innovation process, to build highly effective product experiences that involve the long term.

“Fun is just another word for learning” Ralph Koster- Game Designer

 

In detail, Game Thinking helps to identify the motivational dynamics underlying each stage of the user experience, from the first use to mastery. You start from these dynamics to build a product whose utilization becomes a learning path.  As with video games, only when you acquire all the functionality of one level will you move on to the next.

By leveraging people’s intrinsic motivation to get better, your product experience will encourage iteration and increase the chances of long-term success.

“The best products don’t just fill a need. They help people get better at something they care about” — Amy Jo Kim

 

Amy Jo Kim, a world-renowned game designer and startup coach created the Game Thinking approach a few years ago. Since then, prestigious companies such as Ubisoft, Disney, Google, Microsoft, eBay, Netflix, Tescoand already adopted it.

The Game Thinking allows you to:

– Test your ideas on the most appropriate people to find the right product/market match

– Being efficient in innovation through a process that guarantees a successful launch

– Reduce churn and involve your customers in the long term

 

Why Play’n’Be?

We are the first in Italy and France to have trained with Amy Jo Kim. We are part of a network of international consultants that allows us to benefit from the best case studies and updates in the field. Our experience in corporate training allows us to convey the approach effectively.

Thanks to our expertise in Creative Problem Solving, in the LEGO® SERIOUSPLAY® method, we integrate Game Thinking in a path of accompanying the team beyond the single project, towards a global culture of autonomy and innovation.

A five steps process

Game Thinking defines five main steps in the management from idea to product. At each stage, product managers know what to do, how, with what tool, and in how long:

– Hypothesize: formulating hypotheses about the product idea, whose quick confirmation is essential to continue the process (Pitch, Product Brief, Business Model Canvas).

– Empathize: Find the first Superfans, the niche audience that has a real need for the product. Their specific feedback will help verify the initial hypothesis before investing further in the market launch.

– Design: conceive the product from the beginning as an engaging and evolutionary experience that starts from existing behavioral habits to create new behaviors and allow the user to improve with practice.

Playtest: build prototypes and test until the vital mechanism of the user experience (not so much the characteristics of the final product) at each stage is acceptable to the superfans, i.e., the first customers.

– Reflect: take advantage of what you learned in the previous steps to decide whether to readjust or abandon the idea.

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